Your Data Is Yours
Companies routinely collect your personal information through everyday digital interactions — searches, social media activity, cookie acceptance. This data encompasses your name, email, location, browsing history, and behavioral patterns that reveal details about how you think and act.
Businesses value this information tremendously. The data brokers market is projected to reach $462 billion by 2031. You can learn more about how data parties work in this article , or explore why businesses pursue personal data in The Challenges of Building Trust in the Data Economy .
Owning Your Data
Legally speaking, U.S. law provides no clear ownership framework. However, owning your data means controlling who accesses it and how it’s used. When companies collect information without your knowledge or consent, they gain power to create targeted advertisements, monitor behavior, and sell data to third parties.
Some forward-thinking companies are now purchasing data directly from individuals rather than through brokers, recognizing that first-hand information is more trustworthy and accurate.
Make Your Data Work For You
Ownli enables you to capture, manage, and monetize your personal information. The platform focuses on high-value areas like vehicle and home data:
- Vehicle Data: Complete monthly mileage check-ins, earning money and potential low-mileage bonuses
- Insurance Information: Upload coverage details and access better rates
- Surveys: Provide feedback directly to companies for compensation
This approach creates what Ownli calls fair trade for your data — allowing you to benefit financially while maintaining complete control.